While skimming through my RSS feeds, I always grab bits and pieces that illustrates ideas that I don’t know how to express it and write it. Just like this one about creating a better experience and how to be innovative in any aspect of the world:

In 2007, a company named Pure Digital released the Flip Video camera. It has quickly become the best selling video camera on Amazon.com. It has captured 13% of the video camera market in just a few months.

How does a product from an unheard-of company come to challenge an industry dominated by established big players, such as Sony, Panasonic, and Canon? It’s simple. Create a better experience.